Dubai Multimedia Art Museum

The main objective of the project was to focus on contemporary art for the mass audience. It was important to answer the question: which museum is ready to accept and interest an audience of any level of preparation? The solution lies in forming a vivid, memorable image that brings vivid emotions. 

From one of the main alleyways of the shopping centre, where the entrance to the museum is located, the visitor is greeted by an installation that is built on a combination of architecture and multimedia art. It is formed from several surfaces united by a flexible and complex form - a hydroid structure in which the outer shell transitions into the inner and vice versa, creating an interesting visual and spatial paradox. 

The architectural solution is complemented by multimedia technology: various video installations are transmitted onto the membrane with which the abstract architectural composition is wrapped. The way of shaping is completely digital: without algorithmic design methods, it would be extremely difficult to implement.  

The entrance installation draws attention to and gives insight into the contents of the museum: from the first moments of interaction with the museum, the visitor has a unique spatial experience, which continues in the exhibition rooms. 

At the same time, the complex outlines allow the different functional areas to be better organised and articulated. The installation links the entrance area, lounge area, lobby, café and games room together and guides guests deep into the space.