Small-scale “archaeological excavations” made it possible to discover additional unused volume within the existing premises, which allowed the interior to acquire a terraced structure and a relatively regular form.

The conventional retail task of drawing the customer into the store and up to the second floor resulted in a bold vertical replanning, with new structural openings cut through, the space divided into five different levels, and each level articulated through its own materials. Giulio Cappellini, however, liked the interior, while those unfamiliar with the project even assumed it was the work of the well-known brand hacker Ora Ïto.