To achieve this goal, ATRIUM developed a comprehensive strategy for the development of the Alabushevo territory up to 2030. It includes a masterplan, a design code and a landscape design concept. In ten years, the total building area will amount to 1 million sq m, with around 40,000 jobs planned on the site. The project includes a public centre with co-working spaces, its own engineering centre and exhibition halls.

However, the administrative and business centre remains the core of the technopolis, comprising offices, hotel rooms, exhibition spaces and conference halls, a food court and recreational areas — in other words, everything needed for productive negotiations and successful business deals. At the same time, the building will be radically transformed through the introduction of the design code — a powerful tool for turning an industrial zone into a smart city with contemporary and progressive architecture. A vivid yet unified solution for all elements, from checkpoints and production facilities to small architectural forms and public realm components, will create a distinctive identity for the cluster territory.

ATRIUM’s design code is based on the structure of a molecular crystal lattice, resonating with the existing logo of the special economic zone. This structure inspires both the faceted forms of the metal-sheet suspended façades, designed to renew buildings without major reconstruction, and the decorative patterns that bring even power line supports and manhole covers into the language of innovation, materialised in volumes and textures. Another means of unification and, at the same time, personalisation is the colour code: common to public buildings and spaces, it highlights the individuality of each resident, who may use their corporate colour on structural or attached elements, projecting parts of the façade, or the end walls of their production buildings. The design code also includes regulations for street profiles, navigation elements and fencing.

To create a comfortable environment, the introduction of advanced technological solutions is planned, including modern brandable benches of various forms with integrated charging stations and Wi-Fi modules; devices that generate transport infrastructure management algorithms and can incorporate information panels, video surveillance systems and mobile communication stations; and other elements. Mandatory separate waste collection is planned across the entire territory of Alabushevo.

As for the landscape design, in addition to a developed road network with charging stations for electric vehicles, as well as pedestrian routes and cycle lanes with parking for shared bicycles and scooters, the entire territory will be permeated by a green framework that creates a favourable ecological environment. A park is planned on the bank of the Skhodnya River, where technopolis employees will be able to relax in nature, exercise outdoors, hold corporate events or, conversely, enjoy solitude.

The total area covered by the new design code is 164.9 hectares. A new square-park has already opened, and design work has begun on the renovation of the facade of the administrative and business centre. The public realm project is planned for completion by 2026. This comprehensive approach to the development of Alabushevo will make the innovation cluster recognisable worldwide.